The Challenge

Falling asleep at the wheel of a truck can be fatal. Fatal for the truck driver and other people around them.

The current system that tells drivers how long to drive for and when to take breaks – simply isn’t working. Drivers are not robots – they are human and fatigue is a human state. A biological condition. Yet we manage driver fatigue by counting hours and minutes and do not consider the individual.

Even in the midst of a technological revolution truck drivers are bound by law to carry and fill out a paper work diary. This offers no way to recognise that fatigue manifests differently for different individuals, with different health status and in different contexts and conditions.

Fatigue laws are hard to understand and there are complex conditions around when and for how long drivers must take rest breaks. A minute over and they face a $600 fine.

The Australian trucking industry generates $40 billion in revenue and employs over 195,000 people. There is a nationally significant and vital industry out there ready and waiting for an answer to this problem.

Orientation Session:

Mentors – Monday 9th April (Joinable online via Zoom)

5:45PM Arrive at CBR Innovation Network
6:00PM-7:00PM Introduction & event debrief

Team Captains – Tuesday 10th April (Joinable online via Zoom)

5:45PM Arrive at CBR Innovation Network
6:00PM-7:00PM Introduction & event debrief

Day 1: Wednesday 18th April

8:00AM Doors open
8:30AM Team arrival & registration, networking with coffee & tea provided
9:00AM Welcome & opening remarks – why are we doing this?
9:15AM Speaker: Ken Kroeger –  CEO Seeing Machines
9:30AM Speaker: Ben Maguire  – CEO Australian Trucking Association
9:45AM Morning Tea: Networking with Industry Professionals
10:00AM-10:30AM IDEATION Workshop – Facilitated by Zak Sequoia
11:00AM-1:00PM Mentor Session 1: Conceptualization & Problem Definition
1:30PM-2:00PM VALIDATION Workshop – Facilitated by Richard Hume
2:00PM-4:00PM Mentor Session 2: Customer Validation & Target Market
4:00PM-4:30PM PROTOTYPING Workshop – Facilitated by Zac Sequoia
5:00PM-7:00PM Mentor Session 3: Risks & Competitors
10:00PM Doors Shut – Day 1 Ends

Day 2: Thursday 19th April

8:00AM Doors open
9:00AM-9:30AM BUSINESS MODEL workshop – Facilitated by Petr Adamek
10:00AM-10:30AM Morning Tea with Industry Professionals
10:00AM-12:00AM Mentor Session 4: Business Model, Revenue & Marketing
1:00PM-1:30PM PITCHING Workshop – Facilitated by Petr Adamek
2:00PM-5:00PM Mentor Session 5: Pitching Clinics 15 minutes/ team with TBC
3:30PM-4:00PM Afternoon Tea with Industry Professionals
5:00PM-7:00PM PITCH PRACTICE – To mentors in private setting: 10 minutes/ team
9:30PM Pitch PowerPoints Due – Google Drive Folder
10:00PM Doors Shut

Day 3: Pitch Day – Friday 20th April

8:00AM Doors Open
9:00AM Welcome & judge introduction
9:15AM Pitches Commence
11:30AM Judges Deliberate
11:30AM Morning Tea
12:00PM Announcement of Winners & prizes granted
12:30PM Judges feedback & wrap up
1:00-2:00PM Lunch Provided
2:00-3:30PM Winning teams pitch to conference participants for prize

The Details

18-20 April, 2018
National Convention Centre – 31 Constitution Ave, Canberra ACT


See the full program for TA18

Can you build a team that can hack a life saving solution in just 2 days?




"It’s time to find a more innovative solution. A voluntary solution that can help drivers recognise and manage their own personal fatigue."