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Erica Hediger – Chief robot tester and occasional CEO, The Creative Element

Why is innovation important to you?
Innovation is important in breathing life into old ideas or helping new ones develop. It’s important because even though I spend the majority of my life at work I never get bored. Its always new and inspiring work.

What drives you to make a difference?
I know how much satisfaction I derive from my work and its an opportunity I had to fight really hard to build for myself. Being able to help others skip the hard parts and and to build on my experiences is incredibly important. That is a huge part of what drives me to train and educate young women and fellow entrepreneurs.

Do you have any advice for getting more women into the innovation ecosystem?
Many of the greatest opportunities came from the smallest conversations and referrals. The innovation ecosystem is build on networking, so my advice would be to always take the time to talk, its great for your mental health and even better for you business prospects.