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Dr Sarah Pearson – PVC Industry Engagement and Innovation, & CBRIN CEO alumnus

Why is innovation important to you?
I love driving change for impact, be that economic, social, political environmental etc. That’s what innovation is. It can take you places no-one else has been, gives you freedom to experiment, is universal and inclusive, & connects you with amazing people.
What drives you to make a difference?
It’s in my DNA – there is so much need for improvement, adaptation and transformation in almost everything we do that I can’t stand by and watch the status quo take root.

Do you have any advice for getting more women into the innovation ecosystem?
Show more women DOING innovation as well as telling their stories. We also need to develop a framework for impact – what happens to girls and women when and how relating to study and career choices – what’s working, what’s not and what’s missing.