Each Wednesday we interview women in our community about innovation and what drives them to make a difference in their industries everyday!
What are you currently working on?
I always set myself a major project, which usually takes six month to complete ant the current one is digital marketing automation. We have just installed a new website that looks simply beautiful but behind it there is very powerful digital marketing capability. As with all of these types of technology, the results are only as good as the set up, so I have my work cut out for the next few months.
Why is innovation important to you?
A business that is thriving must be adopting innovative ideas or coming up with them themselves. No business will survive without this built into their culture. So, the reason it is so important to us, is that without it we would not have been operating for 26 years.
What drives you to make a difference?
I enjoy a challenge and I love working with the right team that are keen to rise and meet a challenge too. I get a thrill from seeing us set goals that seem incredible and then achieving them!
Do you have any advice for getting more women into the innovation ecosystem?
If you don’t intend to embark on an innovation strategy start working an exist one!