UX, Web Design, Digital Strategy

Siluni Abeya

I specialise in UX and web design, helping businesses turn complex ideas into clear, user-friendly digital products that convert. With a dual degree in Design & Media from UNSW, I’ve worked across strategy at EY, medical practices, and early-stage startups. Your website or app is often the first customer touchpoint. Strong UX isn’t just visual—it builds trust, simplifies decisions, and drives repeat engagement. I support businesses through UX and web design by creating intuitive, goal-aligned digital experiences, improving conversion by reducing friction in the user journey, rapidly prototyping ideas to test and validate before development, and auditing or refreshing existing platforms to identify and fix usability issues.