Canberra based beverage company Altina seeks to inspire their customers to live life without the negative aspects of excessive alcohol consumption. Combining the latest chemical processes with natural ingredients, Altina’s products provide a low-calorie alternative to wine or cocktails.

Partners Christina Delay and Alan Tse launched the company based in Mitchell in 2018 and source ingredients for their non-alcoholic beverages from local suppliers. After operating domestically for a short period Christina and Alan decided to expand Altina products into international markets.

With the assistance of ACT TradeStart, Altina was introduced to the Singapore market and worked closely with the Austrade Singapore team to connect with distributors and retail outlets.

“TradeStart evaluated and shortlisted distributers in Singapore that suited Altina. They were able to advocate for our brand and set-up meetings which simplified the introduction and sales process,” said Altina co-founder Alan Tse.

ACT TradeStart is a partnership between the ACT Government and Austrade, which supports exporters to achieve long term success in international markets. It offers businesses the combined resources of Austrade and partner organisations, providing local assistance and a direct link to Austrade’s services and overseas network. Altina is now working on opportunities in the New Zealand and Middle Eastern markets.

“Our experience with the program has been really positive and collaborative. As a business we’ve felt welcomed and part of a team rather than a client,” said Alan.

“With the relationship that we have developed, we know when we’re ready we can reach out to TradeStart to assist us expanding into more mature markets including the US, UK, and Canada.”

If you are a business exporting or looking to export, be sure to check out TradeStart’s free upcoming programs.

Food and Beverage Export Market Development Masterclass:
Designed to provide practical advice and resources to support Australian food and agribusinesses to develop their export plans, identify the right markets and buyers, tailor their pitch and achieve international sales.

• • Date: Tuesday 5 April 2022, 9:30am – 4:30pm
  • Location: Press Room – Manuka Oval, Manuka Cir, Griffith
  • Cost: Free
  • RSVP by: Tuesday 29 March 2022

• • For more information about the Food and Beverage Export Market Development Masterclass

  click here

Article originally published by Our CBR.