Women in Innovation: Heather Lawton
"Innovation in any aspect of business and life creates excitement and enquiry."

Each Wednesday we interview women in our community about innovation and what drives them to make a difference in their industries everyday!

What are you working on?
I live and breath sport technology and am excited about bringing a new product market. FLEX is the first wireless measuring device to utilise laser optic sensors to accurately track the speed and position of a weightlifting bar.

FLEX interfaces with a sophisticated iOS and web app which enables performance monitoring for any athlete using weights as part of their training.

Why is innovation important to you?
Innovation in any aspect of business and life creates excitement and enquiry.

For the last 10 years, we have been providing equipment to Elite sporting teams and athletes. With the innovation of smaller technologies (think IMUs and lasers) we have been able to design a low-cost product that will bring everyday athletes the ability to track their performance in the way that top level athletes already do.

What drives you to make a difference?

"I don't strive to make a difference, rather I follow what I am passionate about and in turn, this creates an energy."

Do you have any advice for getting more women into the innovation ecosystem?

  • Put your phone down when waiting in line.
  • Regularly connect with those people that intrigue you whatever field they are in.
  • Don’t overthink. Watch, listen to the world and DO!

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