Women in Innovation: Andrea Butler, bakesale.

Women in Innovation blog series.

We interview women in our community about innovation and what drives them to make a difference in their industries. This week we spoke to Andrea Butler, Founder of bakesale.

Tell us about what you are working on.

I am the founder of bakesale which is the online marketplace for baking. We call it the sweet-spot for bakers and buyers because it hits that sweet-spot of connecting people looking for that extra special something made with love, with local bakers selling their amazing, home-baked creations.

Why is innovation important to you?

Innovation is about bringing ideas to life and changing the world. bakesale provides an exciting alternative to mass-baked goods that supports our local bakers, provides more unique options, and ultimately tastes better.

What drives you to make a difference?

I want to bake the world a better place. Through bakesale, I am on a mission to transform the world from mass-making to home-baking. Our online marketplace is revolutionising the world of baking by connecting your skills and products with local buyers who crave all the benefits of home-baked goodness.

Do you have any advice for getting more women into innovation and entrepreneurship?

One of bakesale’s mottos is ‘Sweet success, together’. By creating a supportive space without competition, women feel more comfortable to be themselves – boss ladies! At bakesale, we are committed to seeing your business thrive. When you join, not only do you benefit from the support, infrastructure and security of an established e-commerce platform, you also become part of a vibrant community of other bakers. Through events, education and forums, we help you take your business of baking to the next level.

Shameless Plug / What are you proud of right now? / Share a win.

2022 has been an epic year with the launch of bakesale on 1 October. With the amazing success of over 39K website visitors already and 8K new users, we are now in a position to develop our bespoke platform to increase functionality for our bakers.

Keep up with Andrea and bakesale on Facebook, Instaram and Linkedin!