Women in Innovation: Bryden Campbell

"Innovation is critical in everything I do, and it should be top of mind for all businesses. If you are not innovating, you're not improving."

We interview women in our community about innovation and what drives them to make a difference in their industries. This week we spoke to Bryden Campbell, Founder of Brand Rebellion.

What are you working on?

After 5 years of working alongside entrepreneurs and innovators at the Canberra Innovation Network, I have recently taken the leap of faith to start my own marketing and creative consultancy – Brand Rebellion.

Funnily enough, from the short time I have been working for myself, my husband also felt inspired and has taken the leap and left his corporate job after 10 years to join forces and create a hybrid business; agency meets advisory.

Everything we do is connected to brand, the advisory side of the business focuses on people, organisation and analytics and they develop strategies to help organisations meet their business and workforce objectives. The agency side works with businesses to develop strategies, design, and marketing support to connect audiences to their brand.

Why is innovation important to you?

Innovation is critical in everything I do, and it should be top of mind for all businesses. If you are not innovating, you’re not improving. Don’t get me wrong it is hard and challenging at times but really rewarding (on many levels) when it pays off.

What drives you to make a difference?

There are many things that drive me to make a difference. Professionally, it is making sure that I exceed expectations for the people I work with, using that as a mantra in wanting to do more and do things differently drives me to help their business make an impact.

Personally, being a good role model for my two little ones (2.5yrs & 1yr). I want them to be inspired and follow their passion. I want them to know it is ok to take risks, but most importantly I want them to be good people. Even though they are little, I use this as motivation to do better and be better in all aspects of my life.

Do you have any advice for getting more women into the innovation ecosystem?

There are many amazing people in the innovation and entrepreneurship space who are talented, wise, and well connected. The great thing about the innovation community is that people want to help, they want you to do better and succeed.

My advice is simple, reach out because they want to listen.

What are you proud of right now?

I’m proud of the positive feedback I am getting since putting myself out there. It was unexpected, but it has been really overwhelming and I am grateful for the experiences and connections I have made along the way.

On that note, make sure you follow us on LinkedIn as we have a few more exciting things up our sleeve.

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